It’s Friday and as we look back at the week we though we would share a quote which all love, hope you have all had a fantastic week too.
For those of you who may not have come across, The Slight Edge by Jeff Olsen is a great read.
In essence Jeff Olsen explains that once you have set yourself an end goal, such as winning business to double your profit, you then break down the goal in to a daily activity.
For example, if your goal is to win 5 new customers who are going to spend a minimum of £50k with you over a year how are you going to go about finding those companies? What small activity will you do on a daily basis?
It could be that you will aim to undertake a range of the below activities:-
Whatever the activity is the discipline is to ensure that it is completed daily.
Olsen explains that since each activity in its own right is only small, the effect of doing it or not doing it each day is not noticeable on that day. However what is noticeable, is that over time the decision to either do the activity or not do that activity will have a significant impact on your end goal as shown in the diagram below.
Let Ballyhoo Media help you to ensure that without fail your daily activities are completed.
As a sales sharing company, we help to share the enjoyment of finding and developing sales for our customers.
If I compare sales to a marathon then it may help to explain what we do exactly.
To run a marathon you must first decide on what date the race will take place, this mirrors an end of quarter or end of year sales target.
You must also decide what equipment you will need to run the race, for a marathon it is largely really good running shoes, comfortable clothes and the correct nutrition.
In the sales race this equates to a robust and accurate database, strong products or services and an exemplary customer service and sales process.
To complete a marathon pre-training is essential. Very few people can complete a marathon with no training or without incurring an injury. Winning sales is no different, we work together with our clients to ensure that the approach, messaging, call to action, process and ultimately the cost of each new sales is worthwhile.
In basic terms we train for our sales target with our client, even if it means going out in the rain when we all least feel like it!
Our long term clients enjoy the training we do together, to achieve the goal of reaching the sales target on the set date.
However the training may have meant that we had injuries along the way, we had to stop and buy new shoes ( data) , we all ran too fast, too soon and could not fulfil the expectations of the newly won customers or simply we stopped, out of breath and needed to regroup.
After we have finished the marathon and completed our sales targets, we forget about the amount of training which took place prior to the finish line, it was not necessarily glamorous or even worthy of reflecting on BUT it was essential!
Time to enjoy and savour crossing the line and booking the date of the next marathon.
We are all very aware that the world today is a noisy place.There are so many streams of information flying towards us that often we miss products, services and connections which would be beneficial in our lives.
Social media is fantastic, we all know that, often allowing us to pry, view or even engage with people all across the world in a way that we would not have been able to previously.
Many of us will see, hear and speak about products and services for some time before we commit to actually purchasing.
So in this world of noise how do you actually tune out the nonsense and have those meaningful conversations?
I came across a blog written by Hutch Carpenter 6 years ago and loved the image he shared about the level of noise and a purpose to how we tune in and listen.
full blog can be found here http://bhc3.com/2008/06/04/a-definition-of-noise/
At Ballyhoo Media we work tirelessly in the background so that our clients can win new business and grow their own companies.
We always hear if there are any small questions or matters which arise, but very often the fact that we have done and are still doing a great job for them is not articulated.
So you can imagine how thrilled and grateful we were when we received the comment below:-
“ I engaged Ballyhoo Media on a six month telesales campaign, in what is a very challenging highly competitive industry. My expectations were modest and this was a test for me as to the viability of using an agency to carry out this important task for my business. They have outperformed my wildest expectations in every aspect, with just half of the contract complete they generated enough new business to justify the entire campaign. Ballyhoo are very professional, operate with complete integrity and represent my business as if it where their own. Rawson Digital are looking forward to a long and mutually beneficial working relationship with Ballyhoo Media.”
When you are working with an individual or a company who is great at what they do, don’t forget to tell them it makes a world of difference.
The other day I watched the film The Hangover.
For those who may not have seen it the film portrays a riotous weekend on a stag party in Las Vegas.
Whilst watching it, one of the lines in the film really struck a chord on how we communicate, the words we use and how they are understood by others. One of the actors approaches the others wearing what they suggest is a man purse.
He is mortified and his response is as below:-
“It’s not a man purse, its a satchel. Indiana Jones has one. “
How many times have you referred to something in a conversation very clear about what you mean and yet are met with a completely blank face by the person you are talking to.
On the telephone unless you are on Skype, facetime, google hangouts etc you do not have the chance to observe the others persons reactions so please make sure that every now and then you take the time to clarify exactly what you are referring to and that the person on the end of the phone really does understand.