Many companies think that the use of a telephone in their business is now defunct and that the world of social media will solve all their customer service and ultimately sales issues. In no way am I saying that social media is not a phenomenal addition to the world of communication and is allowing smaller agile companies to undertake business across multi channels and on an international basis but the art of direct conversation, whether warm or cold still continues to yield conversions which significantly contribute to the sales targets.
I have had many debates with sales people who think that the fact that they have sent an email to someone, or had a tweet with someone means that they no longer have any responsibility to follow up the email or tweet, that is down to the recipient. In many instances it is really beneficial and easy to find out the information you need simply by using the telephone whether desk based, IP or mobile.
Essentially people like to talk, like to be heard and also like to listen to stories.
So make sure that you call your customers and clients regularly as you will be amazed at all the other opportunities you can identify and what you can learn about your products and services.
If you struggle picking up the phone to clients Ballyhoo can help on your behalf email us on Stella@ballyhoo-media.co.uk or if you can call us on 01978 280083