Category Archives: call to action

Keep calm, keep calling, your customers need to hear from you!

Many companies think that the use of a telephone in their business is now defunct and that the world of social media will solve all their customer service and ultimately sales issues. In no way am I saying that social media is not a phenomenal addition to the world of communication and is allowing smaller agile companies to undertake business across multi channels and on an international basis but the art of direct conversation, whether warm or cold still continues to yield conversions which significantly contribute to the sales targets.

Keep Calm and Keep Calling

Keep Calm and Keep Calling

I have had many debates with sales people who think that the fact that they have sent an email to someone, or had a tweet with someone means that they no longer have any responsibility to follow up the email or tweet, that is down to the recipient. In many instances it is really beneficial and easy to find out the information you need simply by using the telephone whether desk based, IP or mobile.

Essentially people like to talk, like to be heard and also like to listen to stories.

So make sure that you call your customers and clients regularly as you will be amazed at all the other opportunities you can identify and what you can learn about your products and services.

If you struggle picking up the phone to clients Ballyhoo can help on your behalf email us on Stella@ballyhoo-media.co.uk or if you can call us on 01978 280083

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The clarity of a strong call to action

Many of us spend an enormous amount of time on creating and formulating great pieces of marketing collateral.

We go out of our way to make sure that the design is eye catching, the words have all been selected to truly represent your brand and you have despatched the campaign on time and in budget. Ah we can then all sigh with relief that the job is done and wait for all those inbound responses to come flying in!

Or can we? We are all guilty of creating marketing pieces which have absolutely no call to action on any of the materials, for example if you were driving down the street which of these signs would be more obvious about where you should drive your car?

 

Which sign would you continue driving after?

Which sign would you continue driving after?

 

Road closed giving clear directions of where to drive

Road closed giving clear directions of where to drive

 

So next time you are going to write any piece of marketing which is in essence a sales pitch please make sure that you put clear call to actions all over it so that people know what to do.

If you don’t know what call to action signals are then email me Stella@ballyhoo-media.co.uk , call me on 01978 280083 or tweet me on @ballyhoo_media

 

 

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