Category Archives: committed

Data analysis – your future depends on it !

Data is what makes the sales and marketing world go round, however very few really get to grips with what the data is actually telling them.

A database is one of the greatest assets a company can have, it is also one of the greatest liabilities too if mistreated and neglected.

When we are working with clients the main thrust of information that they are trying to establish is the cost of each new customer to the business, otherwise known as acquisition cost.

Conversion from a prospect or inquiry to a sales

Conversion from a prospect or inquiry to a sales

 

So I challenge you to really look at your data, do you know all of the below?

  • The amount of valid data you hold?
  • The conversion from cold data to sales
  • The conversion from existing clients to further sales opportunities
  • The conversions from different sources, ie web, social media , direct mail etc

If you don’t then ask for help to work it out, I promise you it will really help you with your business growth strategy.

For a free analysis of your data email info@ballyhoo-media.co.uk

 

 

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Easy to do, easy not to do

For those of you who may not have come across, The Slight Edge by Jeff Olsen is a great read.

In essence Jeff Olsen explains that once you have set yourself an end goal, such as winning business to double your profit, you then break down the goal in to a daily activity.

For example, if your goal is to win 5 new customers who are going to spend a minimum of £50k with you over a year how are you going to go about finding those companies? What small activity will you do on a daily basis?

It could be that you will aim to undertake a range of the below activities:-

  • Contact a minimum of 10 new businesses a day
  • Keep in contact with existing customers once a week to see whether you can add more value to their business
  • Attending a networking event once a month
  • Posting relevant and supportive comments in social media outlets on a daily basis
  • Writing a blog once a week

Whatever the activity is the discipline is to ensure that it is completed daily.

Olsen explains that since each activity in its own right is only small, the effect of doing it or not doing it each day is not noticeable on that day. However what is noticeable, is that over time the decision to either do the activity or not do that activity will have a significant impact on your end goal as shown in the diagram below.

Easy to do or not to do a daily activity. The choice is yours

Easy to do or not to do a daily activity. The choice is yours

 

Let Ballyhoo Media help you to ensure that without fail your daily activities are completed.

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A happy customer makes all the difference

At Ballyhoo Media we work tirelessly in the background so that our clients can win new business and grow their own companies.

We always hear if there are any small questions or matters which arise, but very often the fact that we have done and are still doing a great job for them is not articulated.

So you can imagine how thrilled and grateful we were when we received the comment below:-

“ I engaged Ballyhoo Media on a six month telesales campaign, in what is a very challenging highly competitive industry. My expectations were modest and this was a test for me as to the viability of using an agency to carry out this important task for my business. They have outperformed my wildest expectations in every aspect, with just half of the contract complete they  generated  enough new business to justify the entire campaign. Ballyhoo are very professional, operate with complete integrity and represent my business as if it where their own. Rawson Digital are looking forward to a long and mutually beneficial working relationship with Ballyhoo Media.”

Director  www.Rawsondigital.co.uk 

When you are working with an individual or a company who is great at what they do, don’t forget to tell them it makes a world of difference.

 

Remember to tell people how great they are

Remember to tell people how great they are

 

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When is a bag not a bag?

The other day I watched the film The Hangover.

For those who may not have seen it the film portrays a riotous weekend on a stag party in Las Vegas.

Whilst watching it, one of the lines in the film really struck a chord on how we communicate, the words we use and how they are understood by others. One of the actors approaches the others wearing what they suggest is a man purse.

He is mortified and his response is as below:-

“It’s not a man purse, its a satchel. Indiana Jones has one. “

How many times have you referred to something in a conversation very clear about what you mean and yet are met with a completely blank face by the person you are talking to.

On the telephone unless you are on Skype, facetime, google hangouts etc you do not have the chance to observe the others persons reactions so please make sure that every now and then you take the time to clarify exactly what you are referring to and that the person on the end of the phone really does understand.

Its not a man purse it's a satchel

Its not a man purse it’s a satchel

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How committed are you to the result?

Ballyhoo Media is a company with a committed, creative and determined work ethic.

We are committed to the outcome of our relationship with our customer and also the results.

How we reach the results may need us to be creative, whacky and sometimes a little inventive however we always succeed.

Contributing to 25% of the sales of one of our customers is no mean feat but we relish the challenge.

Do you succeed against all odds to increase your sales and customer relationships? Or find yourself swimming in a sea of hope?

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