As a sales sharing company, we help to share the enjoyment of finding and developing sales for our customers.
If I compare sales to a marathon then it may help to explain what we do exactly.
To run a marathon you must first decide on what date the race will take place, this mirrors an end of quarter or end of year sales target.
You must also decide what equipment you will need to run the race, for a marathon it is largely really good running shoes, comfortable clothes and the correct nutrition.
In the sales race this equates to a robust and accurate database, strong products or services and an exemplary customer service and sales process.
To complete a marathon pre-training is essential. Very few people can complete a marathon with no training or without incurring an injury. Winning sales is no different, we work together with our clients to ensure that the approach, messaging, call to action, process and ultimately the cost of each new sales is worthwhile.
In basic terms we train for our sales target with our client, even if it means going out in the rain when we all least feel like it!
Our long term clients enjoy the training we do together, to achieve the goal of reaching the sales target on the set date.
However the training may have meant that we had injuries along the way, we had to stop and buy new shoes ( data) , we all ran too fast, too soon and could not fulfil the expectations of the newly won customers or simply we stopped, out of breath and needed to regroup.
After we have finished the marathon and completed our sales targets, we forget about the amount of training which took place prior to the finish line, it was not necessarily glamorous or even worthy of reflecting on BUT it was essential!
Time to enjoy and savour crossing the line and booking the date of the next marathon.