Category Archives: telesales

Data analysis – your future depends on it !

Data is what makes the sales and marketing world go round, however very few really get to grips with what the data is actually telling them.

A database is one of the greatest assets a company can have, it is also one of the greatest liabilities too if mistreated and neglected.

When we are working with clients the main thrust of information that they are trying to establish is the cost of each new customer to the business, otherwise known as acquisition cost.

Conversion from a prospect or inquiry to a sales

Conversion from a prospect or inquiry to a sales

 

So I challenge you to really look at your data, do you know all of the below?

  • The amount of valid data you hold?
  • The conversion from cold data to sales
  • The conversion from existing clients to further sales opportunities
  • The conversions from different sources, ie web, social media , direct mail etc

If you don’t then ask for help to work it out, I promise you it will really help you with your business growth strategy.

For a free analysis of your data email info@ballyhoo-media.co.uk

 

 

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Keep calm, keep calling, your customers need to hear from you!

Many companies think that the use of a telephone in their business is now defunct and that the world of social media will solve all their customer service and ultimately sales issues. In no way am I saying that social media is not a phenomenal addition to the world of communication and is allowing smaller agile companies to undertake business across multi channels and on an international basis but the art of direct conversation, whether warm or cold still continues to yield conversions which significantly contribute to the sales targets.

Keep Calm and Keep Calling

Keep Calm and Keep Calling

I have had many debates with sales people who think that the fact that they have sent an email to someone, or had a tweet with someone means that they no longer have any responsibility to follow up the email or tweet, that is down to the recipient. In many instances it is really beneficial and easy to find out the information you need simply by using the telephone whether desk based, IP or mobile.

Essentially people like to talk, like to be heard and also like to listen to stories.

So make sure that you call your customers and clients regularly as you will be amazed at all the other opportunities you can identify and what you can learn about your products and services.

If you struggle picking up the phone to clients Ballyhoo can help on your behalf email us on Stella@ballyhoo-media.co.uk or if you can call us on 01978 280083

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