Category Archives: Uncategorized

Ballyhoo Media – BOOM

Its been a busy couple of weeks, spring is definitely in the air, budgets are to be used before the beginning of the new financial year and as we are also nearly at the end of the first trading quarter of the year, companies are looking at their sales achievement to budgets.

With some laser sharp focus at the beginning of the year I am happy to report that Ballyhoo Media is in an exciting phase, new customers 1 happy exchange of staff so all in all we are in a Ballyhoo state of BOOM.

If you need help developing your sales, improving your conversions or increasing the amount of prospects you speak with then contact us and we will help you to BOOM too.

info@ballyhoo-media.co.uk   01978 280083

 

 

Data analysis – your future depends on it !

Data is what makes the sales and marketing world go round, however very few really get to grips with what the data is actually telling them.

A database is one of the greatest assets a company can have, it is also one of the greatest liabilities too if mistreated and neglected.

When we are working with clients the main thrust of information that they are trying to establish is the cost of each new customer to the business, otherwise known as acquisition cost.

Conversion from a prospect or inquiry to a sales

Conversion from a prospect or inquiry to a sales

 

So I challenge you to really look at your data, do you know all of the below?

  • The amount of valid data you hold?
  • The conversion from cold data to sales
  • The conversion from existing clients to further sales opportunities
  • The conversions from different sources, ie web, social media , direct mail etc

If you don’t then ask for help to work it out, I promise you it will really help you with your business growth strategy.

For a free analysis of your data email info@ballyhoo-media.co.uk

 

 

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Cutting through the noise

We are all very aware that the world today is a noisy place.There are so many streams of information flying towards us that often we miss products, services and connections which would be beneficial in our lives.

Social media is fantastic, we all know that, often allowing us to pry, view or even engage with people all across the world in a way that we would not have been able to previously.

Many of us will see, hear and speak about products and services for some time before we commit to actually purchasing.

So in this world of noise how do you actually tune out the nonsense and have those meaningful conversations?

I came across a blog written by Hutch Carpenter 6 years ago and loved the image he shared about the level of noise and a purpose to how we tune in and listen.

full blog can be found here http://bhc3.com/2008/06/04/a-definition-of-noise/

A defintion on noise

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When is a bag not a bag?

The other day I watched the film The Hangover.

For those who may not have seen it the film portrays a riotous weekend on a stag party in Las Vegas.

Whilst watching it, one of the lines in the film really struck a chord on how we communicate, the words we use and how they are understood by others. One of the actors approaches the others wearing what they suggest is a man purse.

He is mortified and his response is as below:-

“It’s not a man purse, its a satchel. Indiana Jones has one. “

How many times have you referred to something in a conversation very clear about what you mean and yet are met with a completely blank face by the person you are talking to.

On the telephone unless you are on Skype, facetime, google hangouts etc you do not have the chance to observe the others persons reactions so please make sure that every now and then you take the time to clarify exactly what you are referring to and that the person on the end of the phone really does understand.

Its not a man purse it's a satchel

Its not a man purse it’s a satchel

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Supporting our chosen charity A-T and Sparks

Ballyhoo Media have a skill of helping to find opportunities. Whilst we are a commercial entity and naturally have to be paid for most of our projects we choose a charity each year which we help for free. This year we have chosen http://www.actionforat.org/index.html due to a link locally.

Along with a very supportive team  of existing fundraisers we will be utilising our skills to find raffle prizes, companies who would like to attend the event and prizes for the auction for the Spring Ball which will be held on the 5th of April 2014 at the Chester Racecourse.

Surprisingly from our efforts so far we have found the generosity of SME’s to be overwhelming in comparison to some of the larger organisations and look forward to helping local business be promoted where ever possible.

So if you would like to get involved please let us know however small it means a lot.  Amy@ballyhoo-media.co.uk

Attend a great night out at the Spring Ball at the racecourse

Attend a great night out at the Spring Ball at the racecourse

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If you don’t ask you will never know what the answer may have been

If you don’t as…