Category Archives: winning

The clarity of a strong call to action

Many of us spend an enormous amount of time on creating and formulating great pieces of marketing collateral.

We go out of our way to make sure that the design is eye catching, the words have all been selected to truly represent your brand and you have despatched the campaign on time and in budget. Ah we can then all sigh with relief that the job is done and wait for all those inbound responses to come flying in!

Or can we? We are all guilty of creating marketing pieces which have absolutely no call to action on any of the materials, for example if you were driving down the street which of these signs would be more obvious about where you should drive your car?

 

Which sign would you continue driving after?

Which sign would you continue driving after?

 

Road closed giving clear directions of where to drive

Road closed giving clear directions of where to drive

 

So next time you are going to write any piece of marketing which is in essence a sales pitch please make sure that you put clear call to actions all over it so that people know what to do.

If you don’t know what call to action signals are then email me Stella@ballyhoo-media.co.uk , call me on 01978 280083 or tweet me on @ballyhoo_media

 

 

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Easy to do, easy not to do

For those of you who may not have come across, The Slight Edge by Jeff Olsen is a great read.

In essence Jeff Olsen explains that once you have set yourself an end goal, such as winning business to double your profit, you then break down the goal in to a daily activity.

For example, if your goal is to win 5 new customers who are going to spend a minimum of £50k with you over a year how are you going to go about finding those companies? What small activity will you do on a daily basis?

It could be that you will aim to undertake a range of the below activities:-

  • Contact a minimum of 10 new businesses a day
  • Keep in contact with existing customers once a week to see whether you can add more value to their business
  • Attending a networking event once a month
  • Posting relevant and supportive comments in social media outlets on a daily basis
  • Writing a blog once a week

Whatever the activity is the discipline is to ensure that it is completed daily.

Olsen explains that since each activity in its own right is only small, the effect of doing it or not doing it each day is not noticeable on that day. However what is noticeable, is that over time the decision to either do the activity or not do that activity will have a significant impact on your end goal as shown in the diagram below.

Easy to do or not to do a daily activity. The choice is yours

Easy to do or not to do a daily activity. The choice is yours

 

Let Ballyhoo Media help you to ensure that without fail your daily activities are completed.

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A happy customer makes all the difference

At Ballyhoo Media we work tirelessly in the background so that our clients can win new business and grow their own companies.

We always hear if there are any small questions or matters which arise, but very often the fact that we have done and are still doing a great job for them is not articulated.

So you can imagine how thrilled and grateful we were when we received the comment below:-

“ I engaged Ballyhoo Media on a six month telesales campaign, in what is a very challenging highly competitive industry. My expectations were modest and this was a test for me as to the viability of using an agency to carry out this important task for my business. They have outperformed my wildest expectations in every aspect, with just half of the contract complete they  generated  enough new business to justify the entire campaign. Ballyhoo are very professional, operate with complete integrity and represent my business as if it where their own. Rawson Digital are looking forward to a long and mutually beneficial working relationship with Ballyhoo Media.”

Director  www.Rawsondigital.co.uk 

When you are working with an individual or a company who is great at what they do, don’t forget to tell them it makes a world of difference.

 

Remember to tell people how great they are

Remember to tell people how great they are

 

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How committed are you to the result?

Ballyhoo Media is a company with a committed, creative and determined work ethic.

We are committed to the outcome of our relationship with our customer and also the results.

How we reach the results may need us to be creative, whacky and sometimes a little inventive however we always succeed.

Contributing to 25% of the sales of one of our customers is no mean feat but we relish the challenge.

Do you succeed against all odds to increase your sales and customer relationships? Or find yourself swimming in a sea of hope?

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