Many of us spend an enormous amount of time on creating and formulating great pieces of marketing collateral.
We go out of our way to make sure that the design is eye catching, the words have all been selected to truly represent your brand and you have despatched the campaign on time and in budget. Ah we can then all sigh with relief that the job is done and wait for all those inbound responses to come flying in!
Or can we? We are all guilty of creating marketing pieces which have absolutely no call to action on any of the materials, for example if you were driving down the street which of these signs would be more obvious about where you should drive your car?
So next time you are going to write any piece of marketing which is in essence a sales pitch please make sure that you put clear call to actions all over it so that people know what to do.
If you don’t know what call to action signals are then email me Stella@ballyhoo-media.co.uk , call me on 01978 280083 or tweet me on @ballyhoo_media