Tag Archives: customers

Data analysis – your future depends on it !

Data is what makes the sales and marketing world go round, however very few really get to grips with what the data is actually telling them.

A database is one of the greatest assets a company can have, it is also one of the greatest liabilities too if mistreated and neglected.

When we are working with clients the main thrust of information that they are trying to establish is the cost of each new customer to the business, otherwise known as acquisition cost.

Conversion from a prospect or inquiry to a sales

Conversion from a prospect or inquiry to a sales

 

So I challenge you to really look at your data, do you know all of the below?

  • The amount of valid data you hold?
  • The conversion from cold data to sales
  • The conversion from existing clients to further sales opportunities
  • The conversions from different sources, ie web, social media , direct mail etc

If you don’t then ask for help to work it out, I promise you it will really help you with your business growth strategy.

For a free analysis of your data email info@ballyhoo-media.co.uk

 

 

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Keep calm, keep calling, your customers need to hear from you!

Many companies think that the use of a telephone in their business is now defunct and that the world of social media will solve all their customer service and ultimately sales issues. In no way am I saying that social media is not a phenomenal addition to the world of communication and is allowing smaller agile companies to undertake business across multi channels and on an international basis but the art of direct conversation, whether warm or cold still continues to yield conversions which significantly contribute to the sales targets.

Keep Calm and Keep Calling

Keep Calm and Keep Calling

I have had many debates with sales people who think that the fact that they have sent an email to someone, or had a tweet with someone means that they no longer have any responsibility to follow up the email or tweet, that is down to the recipient. In many instances it is really beneficial and easy to find out the information you need simply by using the telephone whether desk based, IP or mobile.

Essentially people like to talk, like to be heard and also like to listen to stories.

So make sure that you call your customers and clients regularly as you will be amazed at all the other opportunities you can identify and what you can learn about your products and services.

If you struggle picking up the phone to clients Ballyhoo can help on your behalf email us on Stella@ballyhoo-media.co.uk or if you can call us on 01978 280083

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The clarity of a strong call to action

Many of us spend an enormous amount of time on creating and formulating great pieces of marketing collateral.

We go out of our way to make sure that the design is eye catching, the words have all been selected to truly represent your brand and you have despatched the campaign on time and in budget. Ah we can then all sigh with relief that the job is done and wait for all those inbound responses to come flying in!

Or can we? We are all guilty of creating marketing pieces which have absolutely no call to action on any of the materials, for example if you were driving down the street which of these signs would be more obvious about where you should drive your car?

 

Which sign would you continue driving after?

Which sign would you continue driving after?

 

Road closed giving clear directions of where to drive

Road closed giving clear directions of where to drive

 

So next time you are going to write any piece of marketing which is in essence a sales pitch please make sure that you put clear call to actions all over it so that people know what to do.

If you don’t know what call to action signals are then email me Stella@ballyhoo-media.co.uk , call me on 01978 280083 or tweet me on @ballyhoo_media

 

 

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The pre-training is never witnessed, only the winning

As a sales sharing company, we help to share the enjoyment of finding and developing sales for our customers.

If I compare sales to a marathon then it may help to explain what we do exactly.

To run a marathon you must first decide on what date the race will take place, this mirrors an end of quarter or end of year sales target.

You must also decide what equipment you will need to run the race, for a marathon it is largely really good running shoes, comfortable clothes and the correct nutrition.

In the sales race this equates to a robust and accurate database, strong products or services and an exemplary customer service and sales process.

To complete a marathon pre-training is essential. Very few people can complete a marathon with no training or without incurring an injury. Winning sales is no different, we work together with our clients to ensure that the approach, messaging, call to action, process and ultimately the cost of each new sales is worthwhile.

In basic terms we train for our sales target with our client, even if it means going out in the rain when we all least feel like it!

Training with a client to be able to win the sales race

Training with a client to be able to win the sales race

Our long term clients enjoy the training we do together, to achieve the goal of reaching the sales target on the set date.

However the training may have meant that we had injuries along the way, we had to stop and buy new shoes ( data) , we all ran too fast, too soon and could not fulfil the expectations of the newly won customers or simply we stopped, out of breath and needed to regroup.

After we have finished the marathon and completed our sales targets, we forget about the amount of training which took place prior to the finish line, it was not necessarily glamorous or even worthy of reflecting on BUT it was essential!

Time to enjoy and savour crossing the line and booking the date of the next marathon.

Completing your sales targets

Completing your sales targets

 

 

 

 

 

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