Data is what makes the sales and marketing world go round, however very few really get to grips with what the data is actually telling them.
A database is one of the greatest assets a company can have, it is also one of the greatest liabilities too if mistreated and neglected.
When we are working with clients the main thrust of information that they are trying to establish is the cost of each new customer to the business, otherwise known as acquisition cost.
So I challenge you to really look at your data, do you know all of the below?
- The amount of valid data you hold?
- The conversion from cold data to sales
- The conversion from existing clients to further sales opportunities
- The conversions from different sources, ie web, social media , direct mail etc
If you don’t then ask for help to work it out, I promise you it will really help you with your business growth strategy.
For a free analysis of your data email firstname.lastname@example.org