Tag Archives: targets

The clarity of a strong call to action

Many of us spend an enormous amount of time on creating and formulating great pieces of marketing collateral.

We go out of our way to make sure that the design is eye catching, the words have all been selected to truly represent your brand and you have despatched the campaign on time and in budget. Ah we can then all sigh with relief that the job is done and wait for all those inbound responses to come flying in!

Or can we? We are all guilty of creating marketing pieces which have absolutely no call to action on any of the materials, for example if you were driving down the street which of these signs would be more obvious about where you should drive your car?

 

Which sign would you continue driving after?

Which sign would you continue driving after?

 

Road closed giving clear directions of where to drive

Road closed giving clear directions of where to drive

 

So next time you are going to write any piece of marketing which is in essence a sales pitch please make sure that you put clear call to actions all over it so that people know what to do.

If you don’t know what call to action signals are then email me Stella@ballyhoo-media.co.uk , call me on 01978 280083 or tweet me on @ballyhoo_media

 

 

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Easy to do, easy not to do

For those of you who may not have come across, The Slight Edge by Jeff Olsen is a great read.

In essence Jeff Olsen explains that once you have set yourself an end goal, such as winning business to double your profit, you then break down the goal in to a daily activity.

For example, if your goal is to win 5 new customers who are going to spend a minimum of £50k with you over a year how are you going to go about finding those companies? What small activity will you do on a daily basis?

It could be that you will aim to undertake a range of the below activities:-

  • Contact a minimum of 10 new businesses a day
  • Keep in contact with existing customers once a week to see whether you can add more value to their business
  • Attending a networking event once a month
  • Posting relevant and supportive comments in social media outlets on a daily basis
  • Writing a blog once a week

Whatever the activity is the discipline is to ensure that it is completed daily.

Olsen explains that since each activity in its own right is only small, the effect of doing it or not doing it each day is not noticeable on that day. However what is noticeable, is that over time the decision to either do the activity or not do that activity will have a significant impact on your end goal as shown in the diagram below.

Easy to do or not to do a daily activity. The choice is yours

Easy to do or not to do a daily activity. The choice is yours

 

Let Ballyhoo Media help you to ensure that without fail your daily activities are completed.

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The pre-training is never witnessed, only the winning

As a sales sharing company, we help to share the enjoyment of finding and developing sales for our customers.

If I compare sales to a marathon then it may help to explain what we do exactly.

To run a marathon you must first decide on what date the race will take place, this mirrors an end of quarter or end of year sales target.

You must also decide what equipment you will need to run the race, for a marathon it is largely really good running shoes, comfortable clothes and the correct nutrition.

In the sales race this equates to a robust and accurate database, strong products or services and an exemplary customer service and sales process.

To complete a marathon pre-training is essential. Very few people can complete a marathon with no training or without incurring an injury. Winning sales is no different, we work together with our clients to ensure that the approach, messaging, call to action, process and ultimately the cost of each new sales is worthwhile.

In basic terms we train for our sales target with our client, even if it means going out in the rain when we all least feel like it!

Training with a client to be able to win the sales race

Training with a client to be able to win the sales race

Our long term clients enjoy the training we do together, to achieve the goal of reaching the sales target on the set date.

However the training may have meant that we had injuries along the way, we had to stop and buy new shoes ( data) , we all ran too fast, too soon and could not fulfil the expectations of the newly won customers or simply we stopped, out of breath and needed to regroup.

After we have finished the marathon and completed our sales targets, we forget about the amount of training which took place prior to the finish line, it was not necessarily glamorous or even worthy of reflecting on BUT it was essential!

Time to enjoy and savour crossing the line and booking the date of the next marathon.

Completing your sales targets

Completing your sales targets

 

 

 

 

 

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